

About 50% of shoppers who visit the prepared foods section of a supermarket make a purchase. Keep reading to find engaging and insightful ways to drive traffic, increase repeat visits and turn your department into a destination.
Source: Datassential Supermarket Keynote, 2016
More than 30% of shoppers say they don’t decide what to buy from the prepared foods department until they’re in the supermarket, and nearly 50% make an unplanned purchase while they’re there.
In addition, four of the five top reasons shoppers go to the prepared foods section are impulse driven:
Increase impulse purchases by appealing to the senses. Capitalize on shopper hunger and curiosity with attractive visual presentation of foods and appealing aromas.
Source: Datassential Supermarket Keynote, 2016
Experiences are memorable—create more of them in your department to boost perception and encourage repeat visits. Here’s how:
Source: Datassential Supermarket Keynote, 2016
Shoppers want the extras. It might not be feasible to provide seating, free Wi-Fi and alcoholic beverages to complement your prepared foods program, but it’s important to maintain a restaurant mindset. Consider these tips:
Source: Datassential Supermarket Keynote, 2016
Craveability drives prepared foods purchases. That’s why it’s important to know what shoppers are seeking and to ensure you have delicious dishes to match. Today, global cuisines such as Middle Eastern, Latin American and Asian continue to drive flavor trends.
Source: Datassential Supermarket Keynote, 2016
With Nestlé Professional, you can make your department a destination. Because we’re your partner in making lives better through convenient, great-tasting meals. We’re your partner in helping shoppers live life well fed.
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