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Ahold Delhaize Raising Standards for Private Brands

Cleaner labels, more transparency, less packaging on the way
Photograph by WGB Staff

Private brands at Ahold Delhaize-owned stores are going in for a cleaning.

Products under the stable of labels at Ahold Delhaize stores by 2025 will have removed all synthetic colors, artificial flavors, artificial preservatives, MSG and high fructose corn syrup, according to a release from the company’s central services provider, Retail Business Services.

As part of this commitment, Retail Business Services said it also plans to continue product innovations that reduce salt and sugar; advance transparency and sustainable chemistry practices used in products and packaging; and dramatically reduce plastic and packaging waste. The company also plans to produce more allergen-free products and will strengthen its guidelines for Nature’s Promise, its free-from and organic brand.

Retail Business Services procures private brand items for Stop & Shop, Hannaford, Giant, Martin’s, Food Lion and Peapod retail brands under the Nature’s Promise, Taste of Inspirations, CareOne, Smart Living, Always My Baby, Etos, Companion, Limited Time Originals, Guaranteed Value and Cha-Ching labels, as well as store-branded items.

“We’re extremely proud to make this commitment and deliver cleaner, more transparent and more nutritious private brand products, while preserving the great value, taste and quality consumers expect and deserve on these items,” said Juan De Paoli, SVP of private brands for Retail Business Services, in a statement. “At our core, we are about making it easier for everyday shoppers to buy better, and this initiative does just that.”

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