Ahold Delhaize USA’s Supply Chain ADvantage Turns One

Company now includes more than 200 CPG suppliers
Ahold Delhaize
Photograph: Shutterstock

ADUSA Supply Chain Services, a supply chain company of Ahold Delhaize USA, which celebrates its one-year anniversary this month, now includes more than 200 CPG suppliers to innovate supply chain management practices and ensure customers of Ahold Delhaize USA’s local brands can access the products they need through their channel of choice.

“In a normal year, getting product through the food supply chain is complex, but the COVID-19 pandemic has produced some of the toughest conditions on record,” said Peggy Krebs, VP of ADvantage for ADUSA Procurement, in a statement. “The ADvantage program has been instrumental in Ahold Delhaize USA companies’ ability to partner with manufacturers to attack the toughest supply chain challenges, while continuing to innovate for the future. ADvantage is about providing talented resources to collaborate with vendors, to be transparent with each other through common metrics, and to work toward our shared purpose of getting the right product to customers in the right place at the right time.”

In 2022, the ADUSA Supply Chain network will surpass the mid-point of its transformation to an integrated self-distribution model for the future. Five additional facilities will transition to the self-managed network in 2022, which will bring center store self-procured volume to 85%.

The transformation is expected to be completed on schedule in 2023, the company said in a statement.

“By working smarter with suppliers through ADvantage, we are driving a new era of collaboration,” Krebs said. “As we look to the future, the ADvantage program is more critical than ever as the industry continues to face unprecedented constraints and shifts in consumer demand and shopping preferences. Collaboration between retailers and manufacturers is not only valuable, it is essential for survival and long-term growth in the extremely challenging business context we’re all facing together.”

Ahold Delhaize announced the supply chain initiative in late 2019.



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