Trader Joe's last week dropped anchor in New York's swanky SoHo neighborhood. The store is the Monrovia, Calif.-based retailer's sixth location in Manhattan, and followed the opening earlier this month of another store about 100 or so blocks north on the Upper West Side.
SoHo is a neighborhood of cast-iron foundaries that later became trendy loft apartments, and a model for dozens of vibrant, gentrifying neighborhoods throughout the city. The new store brings value, customary quirkiness and a bit of the streetscape inside, joining an array of shopping boutiques and restaurants that dot the area.
An employee directs shoppers to one of 24 registers that were available on opening morning. The 19,000-square-foot store feels considerably larger than its Union Square neighbor, which is famous for checkout lines that at times can circle its entire 11,000-square-foot interior.