Big Y previously announced a price freeze in the midst of the pandemic, and now the retailer has extended the price freeze until Sept. 2, as well as expanded the list of products from 10,000 to 15,000. The retailer operates 71 stores in Massachusetts and Connecticut.
“When we announced our first price freeze, we heard from over 5,000 customers who indicated how important this action is to them,” said Michael D’Amour, chief operating officer of Big Y. “These remain uncharted times, so we feel this is another way we can help our customers and the community.”
The previous price freeze, which had been in effect until July 1, included staples such as fresh chicken, butter, grapes, macaroni and cheese, pizza and orange juice. The new items added to the list include meat franks, country-style pork ribs, frozen beef patties, jumbo fresh clam rolls, grape tomatoes, avocados, raspberries and deli salads, as well as store-made cheese pizzas, large subs and fried chicken.
The retailer also has donated more than $250,000—about 1 million meals—to local food banks that have seen an increase in demand as the pandemic gave rise to unprecedented unemployment. Surplus food from the stores also is donated to local food banks.
“As a family business, we recognize our responsibility to be exceptional in our service to our customers, especially right now,” said D’Amour. “Our customers are like family to us, and that’s why the friendly service in our stores as well as commitment to the community remains exceptional as well.”