Big Y World Class Market implemented a price freeze on more than 10,000 on May 1, with more items expected to be added. The pricing will remain in effect until July 1; some prices may go down but none will go up, and the retailer will continue to hold its popular sales.
“This is a critical time for our customers, and we wanted to recognize that with more than just words of support,” said Michael D’Amour, chief operating officer for Springfield, Mass.-based Big Y. “We have all been through a tough period, and there are certainly challenges ahead, but we felt it was time to do more to help.”
The price freeze includes items such as popular brands of fresh chicken—even as the meat supply is under stress—butter, red and green seedless grapes, peanut butter, macaroni and cheese, breakfast cereal, English muffins, cheese, strawberries, Greek yogurt, pizza, orange juice and spring water.
“We are going to do more,” said D’Amour. “Our customers are like family to us, and we want to help them and the communities we serve.”