BJ's Taps Home Depot Vet Monica Schwartz to Lead Digital

Club chain replaces departed Chief Digital Officer Rafeh Masood
Photograph: Shutterstock

BJ’s Wholesale Club has appointed Monica Schwartz as SVP and chief digital officer, effective Aug. 3.

monica schwartz
Monica Schwartz

Schwartz, most recently VP of online merchandising for Home Depot, will be responsible for the strategic leadership of the company’s digital business, and will report directly to BJ’s President and CEO Lee Delaney. Her appointment fills a vacancy created when BJ’s former chief digital officer, Rafeh Masood, departed earlier this year to take a similar role at Bed Bath & Beyond.

“We remain committed to scaling our digital business and launching new offerings that deliver convenience and delight our members,” Delaney said in a statement. “We’re thrilled Monica is joining the team. Her extensive knowledge, experience and diverse background will be instrumental as we continue to accelerate our digital priorities and transform BJ’s Wholesale Club.” 

BJ’s in recent years has devoted considerable investment behind what it calls a robust digital offering, including an improved website, mobile app, digital coupons, club pickup capabilities, and same-day grocery delivery. Schwartz will continue to build on these capabilities and drive further enhancement to deliver value and convenience to members, the Westborough, Mass.-based membership club said.

Delaney has said funding additional technology investments is among the goals of his newly launched Project Momentum efficiency program.

“I am excited to join the BJ’s team and look forward to working alongside a talented group of people to continue to scale and enhance the company’s digital capabilities,” Schwartz said. “BJ’s has made significant progress in its digital transformation, and I look forward to partnering with the team to continue to build on this momentum and position the company for long-term success.”

At Home Depot, Schwartz was responsible for leading the company’s online merchandising and category experience. Prior to Home Depot, Schwartz held various leadership positions at Nine West Holdings, Stuart Weitzman, David Yurman and eBay. She holds a Master of Business Administration from UCLA Anderson School of Management and a Bachelor of Fine Arts from Miami University.

BJ’s currently operates 218 clubs and 147 BJ's Gas locations in 17 states.


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