Retailers

Brookshire Grocery Co., Weis Markets Select Mercatus to Personalize E-Commerce

Regional grocers poised to leverage AisleOne to power one-to-one online shopping
Mercatus
Photograph courtesy of Mercatus

Brookshire Grocery Co. and Weis Markets have selected Mercatus’s AisleOne personalization intelligence engine to enhance the digital shopping experience and boost engagement to improve customer satisfaction for their online grocery shoppers.

Toronto-based Mercatus launched AisleOne last September as a stand-alone solution or an enhancement to its integrated commerce platform. Brookshire’s and Weis Markets will now have the ability to tap into shopper data and behavior with AisleOne’s sophisticated machine-learning algorithms to serve relevant product content to customers at every point of the shopper journey. Among the enhancements the regional retailers will obtain with the new digital solutions suite includes:

  • Generating automatic personalized catalogs and search results tailored to each individual shopper.
  • Access to a deep well of shopper data from online and in-store inputs.
  • Personalized product suggestions based on shoppers’ basket, past purchase and adjacent profile data.
  • Enhancements with the overall shopping experience for a faster, more enjoyable checkout process.
  • Full transparency into and control over their customers’ data and product recommendations.

“A year ago, we launched online ordering with curbside pickup service to 100 stores across Brookshire’s, Super 1 Foods and Fresh by Brookshire’s banners,” John D’Anna, chief strategy officer of Tyler, Texas-based Brookshire Grocery Co., said in a statement. “Now, we are excited to expand our partnership with Mercatus by adding AisleOne personalization to our online shopping capabilities and creating a more personalized, convenient and enjoyable customer experience.”

Ron Bonacci, VP of marketing and advertising for Sunbury, Pa.-based Weis, said: “We’ve already made significant progress with our company’s digital grocery shopping program since partnering with Mercatus and look to do even more in 2020. AisleOne represents the next phase of our program. It will help us deepen our relationships with customers and personalize values and incentives.” 

Sylvain Perrier, president and CEO of Mercatus, said the retailers’ addition of AisleOne will now provide them with a scalable, AI-powered solution that can automate the analysis of transactional inputs necessary to create a truly personalized experience tailored to the individual shopper across desktop and mobile channels.

“We’re excited that Brookshire’s and Weis Markets are adding AisleOne to their digital commerce experiences,” said Perrier. “Shoppers have come to expect a personalized shopping experience, and these two grocers know they need to deliver on that while continuing to own the shopper relationship. Our AisleOne solution will help both grocers fulfill these promises by delivering hyper-relevant experiences to their shoppers, boosting retention rates and building lasting loyalty.”

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