Budget-Friendly FoodMaxx Expands California Footprint

First Lodi store features grocer’s trademark ‘Wall of Value’
FoodMaxx Lodi, Calif.
Photograph courtesy of FoodMaxx

As consumers contend with some of the highest grocery price inflation in years, the value-format, warehouse-style FoodMaxx is welcoming shoppers to its newest store in Lodi, Calif. The store at 610 W. Kettleman Lane, which opened June 16, touts “absurdly low prices” and an unbeatably priced FoodMaxx “Wall of Value.”

“We are excited to introduce the FoodMaxx value format to the Lodi community,” said Steve Teixeira, FoodMaxx Lodi store manager, in a statement. “With today’s shoppers facing ever-tighter budgets, our priority is to provide this community with the very best values, day in and day out, without sacrificing quality.”

FoodMaxx, which along with Save Mart and Lucky California is owned by the Modesto, Calif.-based The Save Mart Cos., prides itself on being a “non-conventional grocery store, beating competitors’ prices with its innovative procurement and hyperefficient operations, including its ability to buy in bulk, stock shelves directly from delivery trucks, and having customers safely bag their own groceries.”

The business model allows FoodMaxx to offer budget-friendly solutions and pass along additional savings to its customers, the company said.

With 54 stores throughout the Bay Area and the Central Valley, FoodMaxx draws shoppers seeking to stretch their grocery-budget dollars. “The store offers a price impact, value format that suits the needs of the community and provides customers with the right items at the right prices throughout the entire month, especially when food budgets are very limited at the end of the month,” the company said.

Highly competitive pricing is evident in a June FoodMaxx digital advertisement. Its Visalia, Calif., store is promoting beef ribeye steak for $6.99 a pound, Foster Farms Fresh Half Breasts for 99 cents a pound, extra-large raw shrimp for $4.99 a pound, and five medium avocados for $2.

Fast-growing Amazon Fresh, which has focused most of its expansion in California, also seeks to compete on unbeatable prices, promoting deals like 89-cent baguettes, $4.99 rotisserie chickens and pizza slices priced at $1.79.

But FoodMaxx goes beyond offering low prices on select items. The grocer’s trademark “Wall of Value” offers hot deals on grocery essentials, sparking what FoodMaxx calls a “treasure hunt” excitement for shoppers.

FoodMaxx accepts government assistance payments, including electronic benefit transfer (EBT) and Supplemental Nutrition Assistance Program (SNAP), not only in-store but also on Instacart’s same-day grocery delivery and pickup services.

Additional savings can be found on the FoodMaxx mobile app, which gives shoppers access to coupons and special offers, weekly sales and more.


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