Retailers

Cardenas Markets Launches New Bilingual Website

Redesign comes as Hispanic e-commerce grocery segment readies for growth
Cardenas Markets
Photograph courtesy of Cardenas Markets

Cardenas Markets, one of the largest Hispanic grocery chains in the country, has launched an updated and newly redesigned website. The revamped site features a contemporary design, improved navigation and user-friendly interface in both English and Spanish, the Ontario, Calif.-based grocer said.

“Our primary goal during the redesign process was to create an engaging, user-friendly, bilingual and responsive experience across all devices for anyone who visits our site,” said Adam Salgado, chief marketing officer of Cardenas Markets, in a statement. “In addition to discovering our great savings and promotions, customers will also find delicious recipes, cooking tips, career opportunities and online shopping solutions among many of the site’s key features.”

The vibrant, new food-focused website comes as Hispanic shoppers increase their online grocery spend.

Fifty-four percent of Hispanic consumers shop for groceries online, and these shoppers spend 42% of their monthly grocery dollars online, finds a new report from Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry.

Its second annual report, The Why? Behind The Buy: Multicultural Shopper Insights, further notes that online grocery shopping among all shopper groups grew last year, with 29% of Hispanic shoppers indicating they expect to spend even more money online grocery shopping in the future.

The newly redesigned Cardenas website features improved navigation with a user-friendly interface and up-to-date content that allows users to learn more about Cardenas Markets and explore its fresh and authentic departments and offerings in the language they prefer, either English or Spanish, the company said.  

The new site also offers easy access to savings and promotions such as Cardenas Market’s Top 5 Weekly Ad Deals, as well as Kitchen Deals—specially priced meals Monday through Friday. Deals include $6 chicken packs, Taco Tuesdays, $6 whole grilled chicken and more.

Cardenas Markets’ digital shoppers will also find a number of online shopping and delivery options, such as Instacart for grocery delivery and DoorDash and Uber Eats for meal delivery.

A career page invites potential candidates to learn about the company’s job opportunities and the perks of becoming a Cardenas team member.

The new site also provides a simplified method to join the company’s exclusive email list to receive company communications such as Cardenas Markets weekly circular, coupons, exclusive offers, sweepstakes opportunities, community event information and more.

Cardenas Markets operates a total of 51 stores under the Cardenas Markets banner and eight stores under the Cardenas Ranch Markets banner. Today, Cardenas Markets is one of the largest Hispanic grocery chains in the country with stores in California, Nevada and Arizona.

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