Dash’s Market Launches SNAP Online Through Rosie

Independent grocer the 2nd retailer to sign up with the e-commerce company
Online grocery shopping
Illustration: Shutterstock

Dash’s Market, an independently owned grocery chain with four locations in and around Buffalo, N.Y., has started accepting Supplemental Nutrition Assistance Program (SNAP) payments online through a partnership with e-commerce company Rosie.

Rosie launched its online SNAP program for independent retailers in February with the goal of helping its partners better serve their communities and “compete and win against national chains,” Jon Mareane, software rollouts lead for Rosie, said in a release at the time.

Dash’s is the second grocer to partner with Rosie, following Davis Food & Drug in Utah, and more retail partners are expected to launch in the coming weeks.

“It is crucial that we offer our customers options when it comes to their online shopping experience,” said Alexa Dash, director of e-commerce for Dash’s. “The opportunity to offer SNAP online removes financial barriers for families in our community, allowing all individuals to access healthy quality products.”

Rosie Chief Customer Officer Dave Makar added, “Locally owned and operated grocery stores like Dash’s Market can now compete with large national chains while maintaining their direct relationship with their online guests who have SNAP/EBT benefits. This new payment method provides an opportunity in the ongoing challenge to help expand food access to those in need.”

At the end of April, Amazon announced an expansion of SNAP online to 48 states, giving more than 99% of SNAP households the ability to use their benefits online, the Seattle-based retailer said.   

Also this year, Bashas’ and Cardenas Markets began accepting SNAP payments online via a partnership with Instacart; Meijer also announced in April that its Michigan stores will now accept SNAP payments for Meijer Pickup and Meijer Home Delivery, with rollout in Ohio, Indiana, Illinois, Wisconsin and Kentucky expected in the coming weeks.




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