Disney Dishes Up Recipes With Weee to Celebrate 'Turning Red'

Ethnic e-grocer, Pixar launch curated recipes inspired by the movie
Domee Shi (left) and Jon M. Chu | Photograph courtesy of Weee

Struggling to find a new recipe to try? No worries, Disney has some ideas.

Disney and Pixar have teamed up with ethnic e-grocer Weee to create recipes inspired by the movie "Turning Red," an animated coming-of-age fantasy comedy film that champions the story of a teenage girl, Meilin "Mei" Lee.

Weee, which announced last month that it had secured $425 million in Series E financing, has collaborated with Pixar to create three recipesMeilin Lee Smiley-Face Congee, Mom's After School Bao and Dad's Famous Stir-Fry—inspired by the movie to give fans a chance to recreate the film’s featured foods. Fans who want to try these recipes can purchase all the necessary ingredients directly from the e-grocer’s website, Weee said. 

"Weee is thrilled to team up with Pixar to celebrate ‘Turning Red,’ " Weee Chief Creative Officer Jon M. Chu said in a statement. Chu, who has a background in film and most recently was the director of "In the Heights" and "Crazy Rich Asians," sat down with the director of "Turning Red," Academy Award winner Domee Shi, to talk about her favorite foods from childhood, what she eats when she's stressed, and her journey as a director on Weee’s YouTube channel as well as the e-grocer’s app.

Fremont, Calif-based Weee is known for its wide assortment of Asian and Latin American grocery items and is looking to grow in the ethnic grocery market.

"The market for ethnic groceries and food is massively underserved in the U.S., and we believe that Weee is in a prime position to meet the demands of customers," Lydia Jett, managing partner with Softbank Investment Advisors, said in a statement announcing that Jett will join Weee's board of directors as part of the Series E.

Former Ahold USA CEO James McCann and Chief Product Officer of Goodwater Capital Vivek Subramanian were also added to Wee’s board last month. In a Feb. 16 statement announcing the retail and e-commerce veterans to its board of directors, Larry Liu, CEO and founder of Weee, said the company is at “a pivotal moment in the transformation of how ethnic consumers purchase food, celebrate traditions, and experience culture.”

Founded in 2015, Weee has received more than $835 million in funding from Arena Holdings, Blackstone, DST Global, Goodwater Capital, Greystone Capital,, Lightspeed Ventures, SoftBank Vision Fund 2, Tiger Global, VMG and XVC. 

Weee offers delivery in 48 states with an assortment of more than 10,000 fresh and shelf-stable items to choose from.



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