Retailers

Dollar Tree Announces Enterprise Leadership Changes

Discounter aims to improve value for customers, shareholders
Photograph by WGB Staff

Dollar Tree Inc. announced a slew of changes to its organizational structure and to its leadership team. The Chesapeake, Va.-based discount retailer said the move is designed to enhance the execution of company strategy and "improve operational performance" of both its Dollar Tree and Family Dollar business segments. The changes, effective immediately, follow a recently completed acquisition and ongoing consolidation of the organization’s two store businesses. 

As a part of the overall leadership change, the company announced promotions of three industry veterans within the company's ranks and said Duncan MacNaughton, the former Walmart merchant who was president of Family Dollar, would be departing the company.

Michael Witynski has been promoted to enterprise president of Dollar Tree Inc., and will lead the merchandising, store operations and supply chain functions for the Dollar Tree and Family Dollar business segments. His principal focus will be on improving enterprisewide operational efficiency and reducing distribution costs across both store brands. Witynski, 56, previously was president of Dollar Tree Inc.

Richard McNeely has taken up the firm's role as chief merchandising officer, and will lead the merchandising, marketing and global sourcing functions for the Dollar Tree and Family Dollar business segments. His primary focus will be on improving enterprisewide merchandising margins and customer value. McNeely, 60, has been CMO of Dollar Tree Stores since May 2017.

Thomas O’Boyle Jr. has been promoted to chief operating officer. He will lead the store operations and real estate functions for the Dollar Tree and Family Dollar business segments. Among other things, he will be focused on optimizing real estate, improving customer experience and addressing inventory shrink. O’Boyle, 50, has been COO of Family Dollar since October 2017.

“These and other actions we are taking are designed to increase enterprisewide focus and accountability,” said Gary Philbin, CEO of Dollar Tree Inc. “With Mike, Rick and Tom, we will have our senior-most talent working together across the platform with more urgency to move the needle on metrics that will help us deliver greater value for our shareholders and customers.”

Earlier this year, Dollar Tree announced it would close hundreds of its Family Dollar stores, while launching an effort to rebrand hundreds of others as part of an effort to turn around lagging sales results at the chain it acquired in 2015 for about $9 billion.

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