As a next step in its digital transformation, Southeastern Grocers is enlisting Eagle Eye Solutions and dunnhumby to enable the personalization of promotions, as well as provide a deeper understanding of its customers' behaviors and preferences. The collaboration will ultimately help the Jacksonville, Fla.-based operator offer targeted promotions and rewards through its mobile app and website.
"Our commitment to providing our customers value has never been greater or more important in today's environment. We are working hard to ensure our offers and promotions are as relevant as possible to each customer by tailoring to their spending habits and day-to-day needs," said Adam Kirk, SVP of marketing for Southeastern Grocers, in a release.
Eagle Eye, a digital global marketing technology company that helps retailers create one-to-one customer connections, will use its AIR Platform to power the interactions and processing of shopper data, while dunnhumby's customer data science and technology will analyze that data to determine which offers are most relevant to specific shoppers and most likely to deliver sales outcomes.
"Achieving personalization at the scale required for retailers to successfully compete for the hearts, minds and wallets of shoppers depends on having all customer data connected with insights available in a single place. Working with Eagle Eye, we can provide [Southeastern Grocers] with intelligent analysis and recommendations to best engage with their customers to drive optimal results," said Jose Gomes, president of North America for dunnhumby.
Southeastern Grocers’ omnichannel strategy began in July with the launch of receipt coupons through U.K. software providers Ecrebo, which manages receipt marketing, and Eagle Eye.