Iowa-based Fareway has partnered with RangeMe, a discovery platform for retailers and suppliers, to help speed its ability to provide the highest quality and freshest products in the stores.
The partnership with RangeMe provides an online platform to collaborate with suppliers, and an efficient communication system that will allow Fareway to source new and exciting products, the companies said.
“With the new year fast approaching, we are committed to creating a personalized shopping experience for customers, with the added focus on how we can better help meet their needs,” says Clint Jenkins, VP of wholesale purchasing at Fareway. “So many of our customers are on a wellness journey and partnering with RangeMe opens up so many new possibilities to tailor products to help them meet their goals.”
Fareway will have access to more than 200,000 suppliers to help bring new health and wellness products to the shelf, allowing buyers to have quick access to new products and providing a streamlined process to get the product in the store.
“Over the past seven months, the CPG and retail landscape has evolved dramatically,” says Jackson. “Fareway is the epitome of this evolution not just from an innovation perspective, but also their openness to change and grow with rapidly shifting consumer demand.”