Retailers

Festival Foods Offering Hemp Chews for Dogs

Trend in hemp- and CBD-based products makes way to pet aisle
Festival Foods Verona exterior
Photograph courtesy of Festival Foods

Festival Foods, with 32 locations in Wisconsin, is offering Vital Essentials Freeze-Dried Hemp Dog Chews in 30 of its locations in the pet food section. The independent, employee-owned grocer will offer three varieties: Relax, Relief and Revive.

Hemp products for pets is trending as more U.S. consumers turn to hemp and/or CBD for themselves. According to the 2020 Pet Industry Green Paper by Nielsen and Headset, hemp-based CBD pet products will represent 3%-5% of all hemp CBD sales within the U.S. by 2025. Nearly a quarter of pet owners use hemp or CBD either for themselves, their pets or for both. Nearly 26% of U.S. adults with dogs use hemp and CBD products, with half of them using hemp and CBD for their dog, and the other half, using it only for themselves.

“Understanding the dynamics at play in the cannabis space and their impact on the pet industry is critical,” said Maria Lange, VP of strategic initiatives for Nielsen. “Despite open questions around regulations, hemp/CBD is exploding in the pet space.”

Vital Essentials Freeze-Dried Hemp Chews feature custom terpene profiles to enhance the desired effects for specific conditions pets may experience. The custom terpene profiles were developed by a bioengineering team specializing in plant-derived product formulation and therapeutic applications of hemp and hemp oil. The Hemp Chews combine hemp oil with 100% U.S.-sourced beef and uses no fillers, grains, gluten or artificial ingredients.

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