The Fresh Market Names Jim Heaney CFO

Replaces Oded Shein, who resigned from role
Photograph courtesy of The Fresh Market

The Fresh Market Inc. has appointed Jim Heaney as chief financial officer, replacing Oded Shein, who resigned as CFO after two years in the role.

Jim Heaney
Jim Heaney

Heaney comes to the Greensboro, N.C.-based grocer with more than 30 years of experience in finance leadership at companies including Disney Cruise Line, Sea World Entertainment Inc. and Carnival Cruise Line. Most recently, he was CFO of Carnival Cruise Line, the world’s largest cruise operator. He held that position for five years.

Previously, Heaney spent three years as CFO for Sea World Entertainment, overseeing the company’s financial organization. His experience also includes 17 years at Disney, where he played a key leadership role in launching and growing the company’s cruise business. 

“On behalf of the board of directors, I am very excited to welcome Jim to The Fresh Market team,” said CEO Jason Potter, in a release. “Jim has an exceptional track record in hospitality and finance and is a proven executive with significant experience in operational turnarounds and private equity held businesses.”

Heaney earned his Bachelor of Science degree in business administration at Texas Tech University, and a Master of Business Administration from the University of Florida.

The Fresh Market currently operates 159 stores in 22 states.


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