The Fresh Market Tackles Fine Dining

Ultimate Dinner Meals take retail foodservice to next level                                     
Photograph courtesy of The Fresh Market

As consumers continue to eat more meals at home due to COVID-19, The Fresh Market is elevating its retail foodservice to offer fine-dining experiences to go. Its Ultimate Dinner Meals, which kicked off last week, are available for both curbside and in-store pickup.

“While these are unprecedented times, our guests still want to treat themselves to a special meal, whether they are celebrating a birthday, anniversary or even a Saturday night dinner socially distanced with some friends,” said Dan Portnoy, chief merchandising officer for The Fresh Market, in a release. “That is why we are launching The Fresh Market’s Ultimate Dinner Meals, which rival the quality of any fine-dining restaurant meal.”

The Greensboro, N.C.-based grocer’s restaurant-quality meals kick off with the Ultimate Steakhouse Dinner Meal, featuring prime grade steaks, premium appetizers and sides, as well as a signature fresh fruit tart dessert.

The Ultimate Steakhouse Dinner Meal feeds six and retails for $149.99 ($25 a person) and includes two USDA prime first-cut New York strip steaks; two USDA prime first-cut ribeye steaks; two USDA prime chateaubriand-cut filet mignon steaks; 2 pounds of ready-to-cook seasoned asparagus; six ready-to-heat loaded twice-baked potatoes; one caprese platter; and one 9-inch Fresh Market Signature Gourmet Fruit Tart that is made fresh in-store and contains more than 1 pound of fruit.

To supplement its holiday meal offerings, The Fresh Market has also introduced seasonal, value meals. This month, shoppers can pick up a ready-to-cook Seafood Boil that feeds eight for just $7.50 a person (total cost is $59.99, a $25 savings compared to buying each item individually).

The meal includes everything needed for an old-fashioned low country boil this Labor Day, including 2 pounds of raw wild American shrimp; a 14-ounce andouille sausage; The Fresh Market Best of the Bay Seasoning Packet; and a 9-inch old-fashioned apple pie. The meal also features 24 ounces of one-bite potatoes; four ears of corn; and six corn muffins. The Seafood Boil is available for order now and can be picked up in-store from Sept. 4-7.


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