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The Fresh Market Takes a Slice Out of Hunger

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Value and convenience can create distinction in a crowded marketplace.

H-E-B has expanded its footprint in the community, opening a 102,000-square-foot store that seeks to deliver unsurpassed freshness and quality at affordable prices.

With costly subscriptions and meal kits appealing to only some in-store shoppers, the retailer sees an opportunity for a "holistic" home-meal private brand.

The move marks the first time men will be absent from the large-scale trade confab's program lineup.