Giant CMO Matt Simon Details Keys for Building a Culture of Innovation

Retailer’s chief marketing officer shares insights on the company’s latest round of in-store and digital offerings

As it continues to build on strong momentum—not just in physical expansion but in new ways to meet customers where and how they live and work—the Carlisle, Pa.-based omnichannel retailer’s chief marketing officer shares insights on its new offerings, including Heirloom Market, Giant Direct  and a new loyalty rewards program now in place at its more than 180 stores, 132 pharmacies and 102 fuel stations.



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