HelloFresh has opened a new distribution center in Totowa, N.J., to support the production and distribution of EveryPlate, the company’s rapidly growing budget meal-kit brand. The company also recently started production on a new facility in Newnan, Ga., and plans to open a new Dallas Fort-Worth distribution center in first-quarter 2021.
At 8 Vreeland Ave., the 127,055 square-foot facility in Totowa is HelloFresh’s third distribution in the state, with the other two in Newark and Swedesboro.
“New Jersey has proven to be a very effective production and distribution hub for HelloFresh across our three brands (HelloFresh, EveryPlate and Green Chef). We’re excited to be increasing our production capabilities in this region as we fuel the next phase of our growth,” said Uwe Voss, CEO of HelloFresh U.S. “The new Totowa facility accommodates the increasing demand for EveryPlate, allowing us to serve even more customers with fresh, affordable and convenient meal solutions.”
HelloFresh said it would leverage operational efficiencies and existing supplier relationships of its nearby Newark distribution center to quickly scale up production and better serve customers in the Northeast and Midwest, the company said.
HelloFresh is also tapping into the region’s labor pool. During the initial launch phase, the Totowa facility brings 225 new jobs to the region in production, operations and management roles, with plans to expand production over the next year.
Berlin, Germany-based HelloFresh delivered 72.7 million meals to nearly 2.49 million active customers in the U.S. during its fiscal third quarter.