The latest iteration of the event marked the first time that Deal Days promotions were available in stores, as well, rather than exclusively at Target.com and through the Minneapolis-based retailer's app. With that change, Target saw foot traffic increase each day over the same three-day period (Sunday through Tuesday during the second full week of October) in 2019. On a two-year stack, visits were up 3% on Sunday, 15% on Monday and 20% on Tuesday, traffic analytics firm Placer.ai found.
In addition, Target's Deal Days traffic topped visits from an already-strong September: In-store visits last month were up 11% vs. September 2019, and still, traffic on Monday, Oct. 11, was 6.9% higher than the Monday average for the previous five weeks. "Not only did the brand drum up interest with Deal Days, but they did it even compared to a uniquely strong period in the five week prior," Placer.ai's Shira Petrack wrote in a blog post on the company's website.
Target Corp., in detailing its latest Deal Days event, also announced an expanded Holiday Price Match Guarantee starting Oct. 10 that lets request a price adjustment on almost any item purchased if Target lowers the price through Dec. 24. The retailer said it's also continuing to price-match offers from select competitors—including Walmart and Amazon—within 14 days of an item's purchase.
On Tuesday, Oracle Retail reported that 52% of U.S. respondents to its latest consumer survey said they had already started their holiday shopping or planned to shop earlier than usual this year, with 28% saying they were worried that products they seek will be more expensive due to scarcity and a similar share, 27%, expressing concern that the products they want won't be available. Target, like rival Walmart, has sought to reassure customers that despite supply-chain headaches, it's ready to meet holiday demand. The Bullseye brand is "partnering closely with our vendors and transportation partners to move [product] quickly to our stores," Target said last month.
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