Price Chopper is the latest grocery retailer to join CitrusAd’s growing e-commerce ad network. CitrusAd’s technology is designed to provide a scalable, self-serve ad platform that allows brands to develop targeted campaigns across a network of omnichannel retailers across the U.S., according to the company. Campaign features can be deployed at the digital point of purchase and include banners, sponsored product ads and brand pages.
Through CitrusAd’s relevancy engine, brands increase return-on-ad-spend (ROAS) while shoppers enjoy an improved, more personalized experience, the St. Petersburg, Fla.-based company adds. The new retail media technology is now incorporated into Price Chopper’s online shopping website and mobile app, allowing brands to engage with Price Chopper’s shoppers with real-time visibility and ad performance measurement through the CitrusAd reporting dashboard.
Headquartered in Overland Park, Kan., Price Chopper’s 52 locally owned stores will now join more than 25,000 other retail stores in using CitrusAd’s white-label, self-serve, e-commerce advertising platform that lets retailers monetize their digital shelf-space while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns right at the point of purchase.
“Our stores are continuously trying to engage with customers on a more personal level,” said Casie Broker, chief marketing officer of Price Chopper in a statement. “With CitrusAd’s platform increasing ad relevancy, we are able to connect our customers to brands on a more personal and convenient level. This enhances both the overall experience and lets our customers find new and old favorites in one place.”
The retailer’s first-party data from its website and loyalty program, Chopper Shopper Rewards, are key components to leveraging CitrusAd’s relevancy engine that uses algorithms and real-time data to identify shopper preferences, serving relevant ads that improve and personalize the shopper’s experience, notes CitrusAd.
“As third-party cookies will no longer be supported by Google, Safari and Firefox in 2022, online savvy retailers like Price Chopper integrate with CitrusAd to offer the perfect opportunity for brands to utilize the retailer’s first-party data to connect with shoppers in a relevant, unobtrusive manner at the point of sale,” said Brian DeCoveny, VP retail media partnerships for CitrusAd.
Last month, CitrusAd announced a new partnership with same-day delivery service Shipt to deliver media performance, measurement and reporting to the thousands of brands that are sold on the Shipt marketplace. At the time, CitrusAd noted that strong investment from consumer packaged goods companies in digital retail media continues to accelerate innovation in the space. The company added that its platform delivers average conversion rates of 60% to 70% and an average return-on-ad-spend across all categories of between 200% and 400%.
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