Hy-Vee ‘Best of Local Brands’ Summits to Expand Product Offerings

Quarterly events allow Midwestern vendors to submit their products for potential distribution
Photograph: Shutterstock

With the goal of bringing more local products to its customers, Hy-Vee Inc. will start hosting quarterly “Best of Local Brands” summits in 2021 to expand and enhance the offerings at its more than 275 stores in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

“An increasing number of Hy-Vee customers would like to be able to purchase from local vendors during their grocery shopping process—whether in-store or via our Aisles Online grocery pickup and delivery service,” said Darren Baty, EVP and chief merchandising officer of West Des Moines, Iowa-based Hy-Vee. “Supporting small, local businesses is important to us, and these quarterly summits will enable vendors in our eight-state region to present their products directly to our purchasing team, and—in return—will ensure our team is aware of all of the incredible, locally made products that we can share with our customers.”

Hy-Vee is currently accepting submissions for its “Best of Brands” summits online at in the following categories of retail-ready products: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care. The summits will be organized by the eight states Hy-Vee operates in and will consist of 15- to 30-minute virtual presentations from selected suppliers. Summit dates are: Feb. 10-12, May 11-13, Aug. 4-6, and Nov. 3-5.

All sourcing and product submissions will be made through RangeMe, an online product discovery and sourcing platform, and ECRM will qualify suppliers, create curated meeting schedules and facilitate face-to-face meeting execution with Hy-Vee buyers to introduce new and innovative products into the marketplace. All meetings will be conducted through ECRM’s virtual meeting platform, ECRM Connect. Suppliers not chosen will still be accessible through RangeMe and may be reviewed by Hy-Vee merchants again in the future as business needs change.


Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.


More from our partners