Hy-Vee Inc. announced today that it will open up another Wahlburgers restaurant franchise in Milwaukee, Wis. The new location will be the second in Wisconsin and is set to open later this summer at The Corners of Brookfield.
The second Wahlburgers will be a 5,300-square-foot space at 322 N. Broadway in Milwaukee’s Historic Third Ward, which is listed on the National Register of Historic Places as the city’s oldest center of commerce and warehousing. It was also the site of Milwaukee’s most devastating fire (in 1892) and one of its most remarkable rebuilding efforts, which has since given rise to more than 500 businesses as Milwaukee’s showcase mixed-use district.
Along with signature burgers, Wahlburgers' eateries boast made-from-scratch recipes and home-style sides, as well as fish, chicken and vegetarian options, plus a full bar that will include specialty drinks such as adult frappes and floats.
“We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin, and to bring a new dining experience to Milwaukee’s Third Ward,” Randy Edeker, Hy-Vee's chairman, president and CEO, said in a statement. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”
Chef Paul Wahlberg created the franchise along with his two brothers, actors Mark and Donnie Wahlberg, in 2011, with the aim of providing hardy meals for burger lovers along with lighter menu offerings in a casual atmosphere.
“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Milwaukee Wahlburgers location,” Paul Wahlberg said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”
Hy-Vee announced plans in 2017 to build, own and operate 26 Wahlburgers restaurants. The first three Hy-Vee Wahlburgers locations opened in 2018 at Mall of America in Bloomington, Minn.; West Des Moines, Iowa; and Olathe, Kan. Wahlburgers currently operates 29 locations in 19 states and Canada.
The West Des Moines, Iowa-based Hy-Vee offers Wahlburgers-branded menu items in its full-service Hy-Vee Market Grille restaurants in the Des Moines and Minneapolis markets. The 245-store regional retailer has also been a sponsor of the “Wahlburgers” reality TV series on the A&E network, which chronicles the brothers and the restaurant franchise.