Imperfect Foods now offers wine delivery

Misfits Market subsidiary partners with DRINKS to enable the alcoholic beverage e-commerce service.
Imperfect Foods wine-Misfits Market
Orders will include bottles that are lightly marked or scuffed and would not be placed on shelves at traditional retailers. / Photo courtesy of Misfits Market

Online grocer Imperfect Foods has added wine to its growing inventory of products.  

The San Francisco-based company, acquired last year by Misfits Market, offers free delivery for orders of $60 or more. Imperfect Foods members also get access to the Misfits Perks loyalty program. 

“With offerings from organic, biodynamic and B Corp-certified vineyards, our wine assortment has plenty of old standbys—and even more fun new bottles to discover,” Imperfect Foods said in a statement, adding that the selection includes red, white, rosé and sparkling wines, “many made with sustainable practices, low sulfites or low wine-making intervention.” 

Imperfect Foods, which intermittently gives members a three-day window to do their shopping, noted that three-pack wine bundles come with an $8.99 service fee, while the fee for purchases of six-packs is waived. Wine deliveries take two to five business days to arrive, the company said.  

Customers receiving the order from the driver must provide a government-issued identification card proving they’re age 21 or older. Imperfect Foods noted that wine purchases do not apply to members’ grocery minimum spend and are sold and shipped separately.  

The wine delivery service is made possible through Misfits Market partner DRINKS, which provides alcoholic beverage e-commerce for retailers.  

According to DRINKS, wines available via the service “focus on organic and sustainable options, delivered in eco-friendly packaging, from wineries that protect and support the land where their grapes are raised.” 

Also offered are bottles that are lightly marked or scuffed and would not be placed on shelves at traditional retailers.  

"Wine was our most-requested product that we could not easily offer due to the category's tangle of regulatory and tax-compliance complexities. It's nothing like selling an ugly apple," said Ian Swainson, vice president of strategy and business development at Misfits Market, in a statement. "DRINKS has been a great partner powering our wine program at Misfits Market. They've helped us align our entry to the alcohol category with our mission by offering wines with sustainable practices, and we are excited to further support our mission by offering the same experience to Imperfect Foods customers." 



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