Inside Lazy Acres’ New Sensory Shopping Experience
By Natalie Taylor on Oct. 16, 2018With a mission to provide an experiential grocery shopping destination, Lazy Acres Natural Market unveiled its fifth location, and second in Los Angeles County, on Oct. 13 in Hermosa Beach, Calif., touting a commitment to fresh foods, clean ingredients, healthy living and community partnership.
Making Healthy Choices Easy
Located at 2510 Pacific Coast Highway, the new store caters to customers who strive to live healthy and sustainable lifestyles through its high-quality product assortment and a design format that aims to bring attention to foods that are more nutritious. Lazy Acres, which is part of the Bristol Farms family of brands, is in the process of becoming a “Blue Zones Designated Grocery Store” through the Blue Zones Project, an organization that works with community businesses to make healthy choices more accessible. The new store includes signs to identify Blue Zones options as well as healthy recipes, food samples and cooking demonstrations. The retailer is also working closely with Beach Cities Health District to ensure healthy choices are made easy for its customers.
Fresh Organic Options
A vibrant produce department brings the retailer’s focus on fresh foods to life, boasting local and organic fruits and vegetables, as well as fresh-cut and value-added options. The store also features a floral department, including organically grown cut flowers, potted green and blooming plants and unique cut flower arrangements.
Premium Meat and Poultry
A full-service meat department offers premium grain- and grass-fed meats, including natural beef raised with no added hormones or antibiotics, free-range and organic poultry, specialty and ready-to-cook items such as marinated meats and kabobs, as well as specialty sausages prepared daily with no preservatives or fillers.
Same-Day Fresh Seafood
Promising “same-day freshness,” Lazy Acres’ seafood department features local and fast-flown-in items, including wild King Salmon, plus a selection of prepared fish such as smoked shrimp; ready-to-cook products such as shrimp skewers, crab cakes and stuffed mushrooms; and prepared-in-house ceviche.
Buzzworthy Concepts
Among the store’s top unique highlights is Lazy Acres’ new Bee Department, equipped with a live working honeybee hive and bee keeper. Curated in partnership with Draper’s Super Bee Apiaries to educate shoppers on how bees contribute to the food system, the department also offers natural bee products such as honey and beeswax items.
Cheese and Charcuterie
Lazy Acres’ specialty cheese department offers more than 200 varieties from around the world as well as local cheeses from Southern and central California, marked with a “Local” sticker. The department also boasts a selection of charcuterie and spreads including smoked fish, balsamic vinegar and pate, and more than a dozen varieties of olives.
Freshly Baked Treats
The store’s bakery and gourmet prepared foods are made fresh daily with only clean ingredients. Items include made-from-scratch lemon pound cake, pumpkin mini-breads and an array of cookies made with real butter, organic rolled oats, Giusto’s organic pastry flour and imported Tahitian vanilla.
Restricted Diet-Friendly
Lazy Acres also offers a selection of plant-based, vegan and gluten-free items such as alternative milks, alternative flours and gluten-free baked goods.
Hands-On Experiences
Another highlight of the Lazy Acres Hermosa Beach location is a fully equipped, state-of-the-art demonstration and instruction kitchen, which will host regular classes for both adults and children as well as special chef appearances.
Health and Wellness
Since opening its first location in Santa Barbara in 1991, Lazy Acres has built its brand upon a dedication to healthy living. The retailer’s expansive wellness section features health, beauty and nutrition products ranging from dietary supplements, body care and natural makeup lines to herbs, homeopathics and nutrition books.
Convenient Eats
The new store also offers an array of prepared foods and grab-and-go options including hot entrees and side dishes, eight daily soups, an organic salad bar, signature sandwiches and paninis, a Mexican food hot bar and artisan bread.
Pacific Poke
Lazy Acres Hermosa Beach also features a poke bar with fresh fish from the Pacific, where customers can build their own poke bowls with rice, poke and toppings for a discount price of $12.75 per pound.
Beer and Bubbly
An expansive adult beverage section features an assortment of craft beers including local breweries such as Strand Brewing Co., as well as a full selection of fine wines and spirits.
Grand Opening Celebration
On Oct. 10, Lazy Acres hosted a private sneak preview, family-friendly event benefiting local schools, featuring a live band, a photo booth, a magician, a silent auction and tasting stations. Attendees included Hermosa Beach Mayor Jeff Duclos, Hermosa Beach Mayor Pro Tem Stacey Armato, Manhattan Beach Mayor Steve Napolitano, members of the Hermosa Beach and Manhattan Beach City Councils and other business and community leaders.
Commitment to Community
To draw excitement ahead of the store’s grand opening, and to integrate into the Hermosa Beach community, Lazy Acres appeared at several local events, including the Manhattan Beach Wine Auction, and numerous education foundation and PTA and PTO events. The retailer also introduced a Lazy Acres branded Toddler Town Grocery Store at AdventurePlex and has pledged to continue to support local education foundations and organizations, including a partnership with Growing Great and Grades of Green.
“Lazy Acres is proud to become an active part of the vibrant South Bay community, and we are confident that local residents will find the store to be a trusted source for all that is organic, fresh and delicious, and, when possible, locally sourced,” said David Schaefer, store director. “We have been inspired meeting so many local residents through our participation in an abundance of community events these past few months. We look forward to building close relationships with our customers in the months and years ahead with our promise to go out of the way to create a truly unique and rewarding shopping experience.”
Lazy Acres has stores in Santa Barbara, Mission Hills, Encinitas and Long Beach.