Inside Market 5-ONE-5: Raley’s New ‘Farm to Fork’ Concept

After months of local anticipation, Raley’s Family of Fine Stores on Wednesday debuted its new specialty store concept Market 5-ONE-5 in Sacramento, Calif. Described as “a new modern market focused on customers’ well-being,” the 11,000-square-foot inaugural store, located at 915 R Street, was designed to emulate a neighborhood market with a focus on quality, nutritious food and “more affordable options to help more people eat well,” the retailer said.

Each item in the store was hand-selected based on the concept’s three core values: organic, nutrition and education, symbolizing the “ONE” in the store name, which also represents its commitment to appealing to the five senses—see, hear, smell, touch and taste—and the five essential nutrients—carbohydrates, protein, fats, vitamins and minerals, and water—according to the company.

The farm-to-fork concept was developed to reduce confusion for shoppers as they inspect food labels and ingredients lists, according to the retailer. Its product assortment adheres to high standards of health and nutrition, per the Market 5-ONE-5 brand promise, including minimally processed, organic and sustainably sourced products that are free from unrecognizable ingredients not found in nature.

Market 5-ONE-5 touts its selection of “happy produce,” meaning 100% organically farmed and free from chemical fertilizers, growth hormones and pesticides. Its seasonal selection is highlighted with fresh deliveries daily.

The specialty grocer said it interviews every vendor and carefully screens each item on the shelf to ensure all products are responsibly made with real, organic ingredients and grown in ethical ways. Staff consists of chefs, foodies, urban farmers, nutritionists and a registered dietitian, all of whom are well-informed to offer guidance, knowledge and expertise on food and nutrition to educate customers, according to Raley’s.

“Market 5-ONE-5 is about conviction to a core set of principles,” Raley’s President and COO Keith Knopf said in a statement. “We don’t stock products we don’t believe in, so customers can trust everything on the shelves. Our team members know exactly where our products come from, what is in them and how they were produced.”

Market 5-ONE-5 also offers in-store eating and socializing experiences, including wine by the glass; beer and kombucha on tap; a coffee, tea and juice bar; and space for indoor and outdoor dining. The store features seasonally prepared meals for in-store dining occasions, as well as delivery for customers and catering delivery for local businesses.

The retailer will be donating a portion of each eligible purchase to a local charity via its One Community Program, in which customers help determine the recipient charities.

While the store is a part of Raley’s corporation, it is managed independently, offering a unique experience and product selection for its customers. Expansion plans for future Market 5-ONE-5 locations are currently under consideration.

“Market 5-ONE-5, and what it stands for, has been a vision of ours for a long time,” store owner Michael Teel said in a statement. “Its purpose is to offer our community access to fresh, nutritious and affordable food. Its mission is to help people live healthy, vital lives by taking the guesswork out of understanding nutrition.”