After several months of construction, Hy-Vee has opened the doors of its inaugural HealthMarket format in Des Moines, Iowa. Here's a look at the retailer's first foray into its new concept.
The 15,000-square-foot store emphasizes healthy living while still offering much of Hy-Vee's original store format products, including a full lineup of fresh and frozen offerings.
Health-related amenities offered at the new concept store include a full-service pharmacy, health clinic and hearing aid center, sports nutrition area and Aisles Online pickup lockers.
The store is adjacent to an Orangetheory fitness center so customers can work out before they stock up on healthy groceries. Hy-Vee announced a strategic partnership with the health chain a year ago.
The online retail powerhouse announced the launch of “Coupons on Amazon Pharmacy,” which automatically applies any coupons available to any pharmaceutical purchases made through the Amazon app or online portal.
The retail giant said the locations “do not meet our financial expectations” and that, while it typically closes a handful of stores throughout the year, this year’s closures are happening closer together.
