Wegmans Food Markets’ 101st store—and its first in the five boroughs of New York City—made a splashy debut Oct. 27 in Brooklyn.
The 74,000-square-foot unit is an anchor in a high-profile redevelopment of the Brooklyn Navy Yard situated between the Williamsburg and Manhattan bridges and reachable—if not exactly walkable—to surrounding neighborhoods of Williamsburg, Fort Greene, Clinton Hill, Downtown Brooklyn and Brooklyn Heights.
On opening morning, visitors could be spied from well beyond Wegmans’ superregional neighborhood draw, as “superfans,” for whom the Wegmans brand is a destination, waited in steady rain and high winds for the 7 a.m. opening.
What follows are scenes from the debut.
While sharp pricing with an eye toward big baskets could be found in meat Family Packs, Wegmans also wants to establish itself as a destination for indulgences and special purchases. A meat department clark said she’d already sold one of these Kobe beef cuts—priced at $199.99 per pound—in the first 30 minutes of the store’s opening.
A view from the mezzanine dining area down the store floor. Wegmans is at work on another store north of the city in Westchester County.