Following the acquisition of former Lucky’s Market and Earth Fare stores in Florida, Southeastern Grocers found itself squeezing its full-scale Winn-Dixie format into the tighter-than-normal spaces left behind by its niche predecessors. The Jacksonville, Fla.-based merchant took a different route in the Brevard County community of Viera, Fla., where a new store opened this week after a lengthy renovation that not only took over the space formerly belonging to Earth Fare, but a few other adjacent and empty storefronts.
What follows are scenes from the store’s grand opening, which took place May 5.
The store’s fresh concepts include a new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes and mushrooms and a unique assortment of tropical fruits and berries, as well as more than 100 organic varieties.
A look into The Kitchen, alongside deli and bakery, highlights a strong service offering. Shoppers will encounter a wide assortment of specialty cheeses, more than 15 varieties of artisanal-baked breads and convenient grab-and-go meal options, including chef-prepared plant-based proteins, take-and-bake pizzas and fresh sushi.
The dominant demographic in the immediate area are “comfortable empty nesters,” according to Tapestry Segmentation data accessed through Planned Grocery. Catering to the lifestyle, the store features six front-row parking spaces for shoppers arriving in golf carts. Those traveling in an alternative style can find a Tesla Supercharger station in the lot, providing a charge-while-you-shop feature.
As part of a lengthy turnaround, Southeastern is on track to have renewed about 70% of its store base by the end of this year. Some, like Viera, are a bigger project than others.
“Frankly, we decided to invest some extra time in the development of this store to make it exactly right for our customers,” Hucker told WGB. “We have refined our assortments, features and added locally sourced products that our customers crave.”