The Kroger Co. and Netherlands-based Kipster Farms have partnered to bring the world's first carbon-neutral, cage-free eggs to retail shelves in the U.S.—advancing not only health for people and animals, but also for the planet, say the companies.
"Simple Truth is excited to partner with the innovative team at Kipster to further elevate our brand's purpose to be a force for good," said Brad Studer, senior director, our brands for Kroger, in a statement. "These Simple Truth and Kipster eggs will be produced in a closed-loop system that aligns with the highest health and welfare standards for people and animals.”
The partnership is part of Kroger Co.’s Zero Hunger I Zero Waste mission. “These sustainable, zero-waste eggs reflect yet another milestone in Kroger's Zero Hunger | Zero Waste mission to help create communities free of hunger and waste," added Studer.
With plans already underway, long-standing Kroger partner MPS Egg Farms, based in North Manchester, Ind., has recently begun construction on the first production facility using the proprietary Kipster system.
Details surrounding the Kipster system include use of a cage-free, wooded environment that features ample amounts of daylight and generous outdoor scurrying space. The Kipster system also uses chicken feed made from surplus food from bakeries and other food producers, which reduces climate impacts vs traditional standard feed. Powered by rooftop solar panels, the Kipster system also minimizes fine particle emissions, which benefits not only the farmers but also the animals, says the company.
Eliminating a food system in which animals do not pollute, but rather can help clean up byproducts of food production is Kipster’s long term goal. Kroger sees this as another step towards the company’s phased transition to cage free eggs—all while promoting its environmental, social and governance (ESG) strategy: Thriving Together. Building upon the company’s natural and sustainable Our Brands product line,Kroger expects to see Simple Truth and Kipster eggs available in select stores beginning late 2022.