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Kroger Introduces Meal Kits to New Markets

Kroger has added its Prep+Pared Meal Kits to four new divisions: Central, Columbus, Fry's and Nashville, joining Cincinnati, Louisville and Ralphs. The meal kits are now available in nearly 200 stores across the country.

Prep + Pared #mealkits have landed in select Central Ohio @kroger stores. Nice display, reasonable selection, and exceptionally priced vs Blue Apron, et al. #retail#grocerypic.twitter.com/Y3hIRXwq68

— Sandy Skrovan (@SandySkrovan) December 12, 2017

"As we focus on redefining the grocery customer experience, as outlined in our Restock Kroger plan, we will rapidly grow the footprint of Prep+Pared Meal Kits in 2018," Robert Clark, Kroger's SVP of merchandising, said in a statement. "Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favorably to having a convenient solution that makes dinner easy."

Kroger said ingredients in the kits are prepped and measured to precisely provide customers with only what is needed for each recipe so there is no waste. Cooking time for each meal kit is about 20 minutes. Prep+Pared Meal Kits feed two adults and range in price from $14 to $20, and there is no required subscription. 

Current recipes include Bacon and Honey Mustard Glazed Chicken with Broccolini Radish and Wheatberry, Shrimp Scampi with Lemon Garlic Fettuccini, and Carne Asada with Fajita Vegetables and Refried Black Beans.

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