Life Lessons by Whole Foods Market

Launches Home Ec 365, a digital how-to program
Photograph courtesy of Whole Foods

With the pandemic prompting consumers to return to the kitchen and hunker down at home, some need to brush up on the basics, while others are starting from scratch. Whole Foods Market’s recently launched Home Ec 365 offers a solution. The digital curriculum is designed to modernize the fundamentals of home economics.

Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, users will learn everything from creative baking swaps and transforming food scraps to stocking up on grocery staples and choosing the right cleaning products.

“Consumers are looking for new and creative ways to live their best and most delicious lives at home. With the help of high-quality products from 365 by Whole Foods Market and instruction from a team of expert influencers, these classes help build some serious skills in adulting,” said Molly Siegler, senior program manager of culinary development for Whole Foods, in a statement.

To help students prepare for Home Ec 365’s curriculum of necessary life skills and approachable advice, the Austin-based Whole Foods is offering exclusive coupons for free products to those who enroll in the program. These “school supplies” will help students stock up on essential 365 brand items needed for the virtual classes. 

Consumers can enroll online for the free Home Ec 365 courses, powered by Teachable.

Classes, co-hosted by influencer experts, include:

  • Swap-Savvy Baking: Getting Creative with Recipes and Replacements  In this course led by Joy Wilson, also known as Joy The Baker, students learn what to do and how to adapt if they run out of butter or eggs, or just want to switch things up with a new type of flour.
  • So Fresh and So Clean: How to Effectively Clean Your Appliances – This course led by clean queen, organization enthusiast and mom "vlogger" Jessica Tull is designed to help consumers streamline a deep clean, and get the best results from hardworking appliances such as the fridge and dishwasher.
  • Use 'Em Up! How to Transform Food Scraps & Leftovers  Led by chef and well-being advocate Sophia Roe, consumers will learn how to reinvent recipes and make magic with leftover ingredients, overlooked produce parts and more.
  • Smarter Shopping: Save, Stock and Invest – The right ingredients go a long way in the kitchen. With the help of Bobby Parrish, aka “the grocery store guy,” shoppers will learn how to select ingredients and how to organize the fridge and pantry.

Whole Foods Market recently started rolling out a new brand design for its 365 by Whole Foods Market products in-stores and online. The new design brings a whimsical personality and clean, colorful aesthetic into every 365 brand product, the company said.


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