Canadian food and pharmacy retailer Metro has renewed its alliance with global customer data science firm dunnhumby via a long-term strategic partnership.
Metro will rely on dunnhumby for its data science and software needs and will leverage the U.K.-based firm's talents to strengthen its reward and loyalty programs across its more than 600 grocery stores. The new agreement is the culmination of a 10-year relationship between the two companies that Metro said has helped it deliver better experiences for its millions of customers.
“With dunnhumby’s deep insights that are delivered by their customer data science platform, we have gained a better understanding of our customers and their shopping needs," said Alain Tadros, VP of marketing for Metro, in a statement. “In turn, this has enabled us to provide them with more personalized shopping experiences, helping to drive long-term customer loyalty and growth. We are looking forward to what the next chapter of our relationship brings with dunnhumby on our shared customer-first journey.”
Dunnhumby North America President Jose Gomes said the new agreement underscores the parties' strong, decadelong partnership and “reflects both the strength of our relationship as well as the evolving needs of Metro. The evolution [further] demonstrates that dunnhumby not only espouses a customer-first approach, but also lives it by evolving our working models to support what is best for our partners.”
Metro is composed of more than 600 food stores operating primarily under its namesake banner, as well as Metro Plus, Super C, Food Basics and Adonis. Its pharmacies are composed of more than 650 drugstores and pharmacies operating under the Jean Coutu, Brunet, Metro Pharmacy and Drug Basics banners.
Dunnhumby employs more than 2,500 associates in offices throughout Europe, Asia, Africa and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and L’Oreal, among others.