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Natural Grocers Signs On as Steamboat Springs Sponsor

Partnership with Alterra Mountain Co. aims to help communities live healthier
Photograph: Shutterstock

Today, Natural Grocers by Vitamin Cottage announced a sponsorship of Steamboat Ski Resort and Winter Park Ski Resort in Colorado. The partnership with Alterra Mountain Co. has been established to empower communities to lead healthier and more active lives, the retailer said. 

“My family and I have made the commitment to invest in mountain communities, preserving our parents’ legacy that everyone should have access to the best health and nutrition products at affordable prices, along with the knowledge to support their own health," said Natural Grocers co-President Kemper Isely. "On or off the slope, we know our store offerings and free nutrition programs will fit perfectly with the communities’ active lifestyles.”

As the official grocer of Steamboat, Natural Grocers' name and brand marks will be prominently displayed on signage throughout the resorts, and the retailer will also have a presence at select resort events and in promotions.

“Natural Grocers’ focus on living a healthy, active lifestyle aligns perfectly with the year-round recreation opportunities available to our guests at Steamboat and Winter Park Resort," said Ryan Blanchard, Alterra Mountain Co.’s director of brand partnerships. "We are very excited to work with Natural Grocers and look forward to introducing our guests to this great brand in creative and thoughtful ways through this sponsorship.”

A first glimpse of the partnership will be visible at the Winter Park Farmer’s Market, where Natural Grocers will serve as presenting sponsor. The Farmer’s Market will be held on July 21, Aug. 18 and Sept. 15. 

Natural Grocers offers 100% organic produce, free-range eggs and pasture-based dairy, plus sustainably- and humanely-raised meats, as well as a wide range of other non-GMO and natural products. This spring Natural Grocers announced further efforts to expand its sustainability practices by reducing plastic in its stores and companywide.

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