Marking its first loyalty program in company history, New Seasons Market has introduced Neighbor Rewards, an all-digital system designed to reward shoppers for their commitment to environmental sustainability and local producers.
Photograph courtesy of New Seasons Market
Developed in partnership with customer data and loyalty provider Clutch, the program is uniquely designed to reflect the needs of New Seasons’ shoppers as well as the company’s mission and values. After joining the program with a mobile phone number at checkout, customers can earn points on nearly every purchase in-store or online, including one point for every dollar spent, with a 250-point bonus for signing up. Shoppers can earn double points on purchases of New Seasons’ Partner Brand and MADE products—created in partnership with small, regional producers—and 10 bonus points are allotted to shoppers using reusable bags or containers to reduce their environmental impact.
“We didn’t want to create just another rewards program without genuine significance to our customers, so Neighbor Rewards was thoughtfully designed to provide simple, tangible benefits to our customers in support of our company mission and values,” Katie MacDonald, New Seasons’ senior director of loyalty and insights, told WGB. “The program has been in development internally for some time, inspired by ongoing conversations with our customers, and work ramped up last year when we partnered with Clutch.”
The Portland, Ore.-based retailer teamed up with Clutch last year for its customer relationship management (CRM) solutions to better understand customer behavior, tailor its communications and personalize product recommendations. The CRM platform is designed to help streamline New Seasons’ transaction, SKU and loyalty data in a single, comprehensive database by integrating real-time customer data across POS, e-commerce, mobile and social channels, and marketing touch points.
MacDonald said, in partnership with Clutch, the Neighbor Rewards program in the future will offer additional personalized rewards and expanded community connections.
“While looking for technology platforms, we were impressed with Clutch’s inherent innovation and ability to support the complexity of a neighborhood grocer with hyper-local communication needs,” MacDonald said. “With the help of Clutch, Neighbor Rewards will provide our customers and staff with a more relevant and personalized experience, from dietary preferences to local product offerings.”
New Seasons Market operates 21 stores in Oregon, Washington and Northern California, featuring locally sourced, organic and conventional grocery items. The retailer carries more than 350 Partner Brand products from nearly 50 local producers.