Target Opens Small-Format Store in Denver
While Target may be synonymous with large-basket shops, its growth plan includes highly curated, small-format stores popping up in urban centers and on college campuses across the country. During an investor conference last year, Target CEO Brian Cornell talked growth plans for its small-format concepts, indicating the Minneapolis-based retailer is on track to open about 30 new small-format stores each year, according to a Sentieo transcript of the conference.
Anticipation is Making Me Wait
For the past year, I have been eagerly awaiting one of those small-format openings in my Denver neighborhood of Lowry, a U.S. Army Air Force training base during World War II turned family-friendly neighborhood with predominantly single-family homes. The new, approximately 30,000-square-foot Target at 93 N. Quebec St. opened on Oct. 24 as part of the Exchange at Boulevard One complex of mixed retail and residential real estate.
I can walk to the new Target in less than 10 minutes, so it would take a lot to dampen my enthusiasm about having this convenience so close to home. I walked in ready to shop this weekend. While the front of the store appeared fully stocked with clothing, accessories, small electrics and home exercise equipment, the grocery section in the back of the store told a different story.
Meal Kits and Sides
There were significant gaps in product assortment, particularly in fresh. In a case devoted to “Dinner in Minutes,” there were just three Chicken Burrito Bowls, bags filled with all the Good and Gather ingredients needed to make the meal. Side dishes in the case were also in limited supply.
Competition is Coming
The small-format Target landed in a space originally earmarked for a now-bankrupt Lucky’s Market. However, the Boulevard One shopping center is slated to welcome a 25,000-square-foot Clark’s Market, a Colorado-based grocer with six stores in the Columbine state, one in Utah and another in Arizona, in the first half of 2022.