From Pet to Home: Hy-Vee Financial Services Offers Range of Options

Fueled by Midwest Heritage, services now available across retailer’s 8-state region
Photograph: Shutterstock

Hy-Vee is providing customers with more convenient access to financial options, including checking/savings accounts, auto/home insurance, home mortgages, consumer loans and pet insurance, through its recently launched Hy-Vee Financial Services, fueled by Midwest Heritage.

The offering is now available across the West Des Moines, Iowa-based retailer’s eight-state region and includes exclusive insurance services and additional savings on mortgage loans and pet insurance for Hy-Vee Fuel Saver + Perks and Hy-Vee Plus premium members.

“Customers are now seeking more affordable and more convenient financial options,” said Hy-Vee Chairman, President and CEO Randy Edeker. “By leveraging our ownership of our subsidiary Midwest Heritage, we are able to serve our customers in a new way that meets those needs, while also bringing more value to our Hy-Vee Fuel Saver + Perks and Hy-Vee Plus members.”

Additional offerings such as life insurance policies, health insurance plans and more are expected to be added to Hy-Vee Financial Services within the year.

Over the past several months, Hy-Vee and Midwest Heritage have installed contactless kiosks inside 210 Hy-Vee locations (Hy-Vee operates more than 275 stores) to allow a convenient spot for customers to access an overview of the offerings available through Hy-Vee Financial Services. Using the kiosks, customers can access QR codes to learn more about specific services on their mobile device or pick up brochures for more information.

“The in-store kiosks serve as a gateway for Hy-Vee customers to learn more about the affordable offerings available to them,” said Tony Kaska, chairman, president and CEO of West Des Moines, Iowa-based Midwest Heritage. “Customers who inquire to learn more about Hy-Vee Financial Services can expect to receive a personalized, high level of service as we help them select the best offerings based on their tailored financial needs and goals.”


Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.


More from our partners