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Raley’s Newly Launched O-N-E Market Offers Something Extra

Signals company’s ‘long-range brand differentiation strategy’
Raley’s O-N-E Market
Photograph courtesy of Raley's

Transparency and nutrition education are the hallmarks of the first Raley’s O-N-E Market, located in the Northern California town of Truckee. The 35,000-square-foot ski lodge-themed O-N-E Market—the health-focused brainchild of the West Sacramento, Calif.-based grocer—opened on June 27.

“It has become increasingly clear that our customers want to know where their food comes from, what’s in it and how it may impact their overall health and wellness,” said Keith Knopf, Raley’s president and CEO, in a statement. “We are consistently listening and learning, and that’s led us to the next step in our company’s transformation: Raley’s O-N-E Market. It’s a shopping destination that gives customers access to and information about thousands of products for healthier eating.”

Raley’s has been advancing its health and happiness vision “to change the way the world eats one plate at a time,” for more than five years now, the company said. In recent years, it has eliminated private label sugar-sweetened sodas, removed tobacco products, sourced 100% sustainable fresh seafood, implemented better-for-you check stands, promoted awareness of added sugar and launched Raley’s Shelf Guide.

The next evolution in its nutrition- and education-based strategy, Raley’s O-N-E Market is preceded by the grocer’s Market 5-ONE-5—a downtown Sacramento store built on the core values of organics, nutrition and education, which opened in 2018. 

“This concept will influence and guide the strategic transformation of existing Raley’s stores in the near future,” stated Knopf. “It is part of our long-range brand differentiation strategy.”

Raley’s O-N-E Market, the long-anticipated vision of Raley’s owner Michael Teel, seeks to differentiate from a conventional grocery store with its highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed and sustainably sourced. In every department, the items on the shelves are selected to exclude ingredients from the Raley’s O-N-E Market banned ingredient list, such as high fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils.

Customers can find a large selection of organics storewide, a meat department free from antibiotics and hormones, 100% sustainable seafood and an abundance of freshly prepared foods available for dine-in or takeout.

The Raley’s O-N-E Market Cafe features coffee from Stumptown Coffee Roasters; specialty toasts; and an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi made with 100% sustainable seafood and artisan baked goods with clean ingredients. The store’s loft also includes a beer and wine bar, offering local craft brews, curated wines from Raley’s Curtis Mann—Sacramento’s only Master of Wine—and chef-created bar bites from Raley’s Manager of Culinary Innovations Evelyn Miliate.

The first Raley’s Something Extra Health program, currently offered exclusively at Raley's O-N-E Market, is a new feature of the company’s loyalty program designed to help interested customers on their personal wellness journeys. In-store tours and classes, personalized nutrition counseling and supplement recommendations are offered by a full-time nutrition adviser and registered dietitian guided by Yvette Waters, Raley’s nutrition strategist and brand influencer.

This is the third new store Raley’s has opened in the past two months. It previously opened a new flagship location in Sacramento’s Land Park neighborhood on April 15 and Rancho Murieta’s first full-service grocery store on May 20.

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