Raley’s Refreshes Website Around Health, Wellness

Upgrades include improved e-commerce interface, more personalized experience

With personalization top of mind, Raley’s Family of Fine Stores has redesigned its website to offer a refreshed, modern look, improved e-commerce interface and a number of resources that depict the retailer’s vision and focus around health and wellness.

The new mobile-friendly website greets shoppers with a bright, bold image of fresh produce followed by a quick link to the West Sacramento, Calif.-based retailer’s convenience services, including two-hour grocery pickup and delivery, as well as a sign-up link for its newly redesigned savings program, Something Extra.

The homepage also features “Raley’s Dailies” product picks, with symbols marking health claims such as gluten-free, minimally processed and no added sugar, as well as a “Weekly Ad” section highlighting the latest promotions.

“We understand that customers’ needs are changing whether shopping online or in-store,” Mike Molitor, Raley’s VP of e-commerce and loyalty, said in a statement. “Our goal is to make it easier and more compelling for customers to interact with online shopping and our savings program, Something Extra.”

The refreshed website also provides health and wellness resources such as recipes, nutrition and education, and Raley’s vendor principles, and showcases the retailer’s sustainability and community initiatives to better serve people and the planet. Raley’s said the site is designed to share Raley’s stories, inspire its customers and enhance product transparency.

“The new represents another step in Raley’s transformation into a customer experience company that is committed to making healthier options available to customers through transparency, personalization and service,” said Deirdre Zimmermann, SVP of marketing for Raley’s.

The retailer tapped creative agency Position Interactive for the redesign to ensure the user experience and navigation supported Raley’s mission for convenience and personalization, integrating personalized offers and regularly purchased products.

"We were excited to partner with Raley’s to bring their purpose of nourishing communities and making healthier options available to everyone to life online,” said Ali Zamanian, president of Position Interactive, based in Sacramento, Calif. “The Raley’s audience is very diverse, and the new website is a tool to make their lives easier, regardless of when and how they shop."

Raley’s said the redesigned website is an extension of its ongoing partnership with Unata, whose personalized engine allowed for the integration of Raley’s e-commerce with the weekly ad, promotions and digital offerings.

"Through a long-term, strategic digital partnership with the Raley’s team, Unata has built an online experience that is going to make grocery shopping an even better, more inspiring and convenient experience for Raley's customers," said Brandon Carlos, senior director for customer success. "We're proud to be powering Raley's new completely shoppable, personalized and integrated website, which is part of their commitment to making customers' lives easier."



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