Retailers

Reasor’s, Brookshire Grocery Co. Finalize Agreement

Oklahoma grocer officially joins Tyler, Texas, chain
Reasor's Brookshire Grocery Co.
Photograph courtesy of Reasor's

Brookshire Grocery Co. (BGC) and Reasor’s have announced the finalization of their agreement first announced in November 2021. With the confirmed support from the Reasor’s Employee Stock Ownership Program, the company said, Reasor’s 17 Oklahoma stores are now a new division of BGC. These stores will continue to serve the greater Tulsa area under the Reasor’s name and team.

With Reasor’s locations and over 2,000 people team, BGC now has more than 200 stores with more than 19,000 employee-partners serving in four states. The BGC family of stores operates four other banners, including Brookshire’s, Super 1 Foods, Frsh by Brookshire’s and Spring Market, in Texas, Louisiana and Arkansas.

“We are excited for the opportunity to work with the Reasor’s team and to serve the Tulsa community,” said Brad Brookshire, chairman and CEO for Brookshire Grocery Co., in a statement. “We officially welcome Reasor’s employees, customers and the communities of Oklahoma to our BGC family. Reasor’s is such an incredible brand operated by some of the best retail folks in the industry. We are dedicated to embracing our newest employee-partners and continuing to offer the best service to the communities. We look forward to serving the greater Tulsa area and continuing the Reasor’s legacy.”

“This partnership is a true merger of two family-led grocers coming together to better serve the Tulsa community. Our combined team will bring increased resources which will lead to reinvestment in the stores, expansion into new communities, enhanced technology and greater charitable giving,” said Jeff Reasor, who now serves as president of the Reasor’s division with BGC. “Our respective teams have worked together the last several months to ensure a smooth transition. We are excited for the future and grateful for the community’s support of our Reasor’s stores.”

The Food Partners and Haynes Boone served as strategic legal and financial advisers to BGC throughout this acquisition.

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