The Save Mart Companies has partnered with customer loyalty-building digital platform Swiftly to connect the digital and in-store shopping experience for its 203 stores as well as provide a seamless customer experience through the buying journey, says the company. “The partnership will unlock new revenue opportunities and increased digital experiences for its customers across all stores,” it adds.
Through this partnership, The Save Mart Companies aims to leverage the Swiftly platform across its banners, benefiting from new ad revenue, closed-loop reporting with measurable SKU-level transactions, and ad clicks to provide accurate, actionable insights.
“We are excited that our technology platform is helping power The Save Mart Companies, enabling them to create new and meaningful ways to connect with their customers both online and in-store,” said Henry Kim, co-founder and CEO of Swiftly in a statement. “The Save Mart Companies is a great example of a brick-and-mortar retailer leveraging its customer relationships to unlock new forms of advertising revenue and drive incremental sales.”
The Save Mart Companies is focused on utilizing the Swiftly platform to deliver great value for their shoppers. In a fast-growing retail space, Save Mart will offer a unique, personalized experience including In-Store, Click & Collect, Delivery, and Endless Aisle shopping, says the company.
“This partnership opens up new opportunities for our company with Swiftly’s digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings,” said Rebecca Calvin, chief merchandising officer of The Save Mart Companies in a release “Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands.”
As a part of the offering, The Save Mart Companies will instantly provide an innovative way for CPG brands to engage with their customers in a personalized and ultra-targeted digital experience, says the company. CPG partners will be able to leverage ad placements, targeted content, sponsored searches and product recommendations.
The key benefit, backed by insight and analytics, offers brands the ability to instantly connect with shoppers, affecting purchase decisions in real time, notes the company.
In 2020, grocery sales in the U.S. reached approximately $759.6 billion, yet online grocery sales accounted for a fraction of that total, says Save Mart. While online grocery grew as a result of the pandemic, shoppers remained loyal to in-person shopping at the grocery store, leaving the opportunity for grocers to pick up advertising revenue, it continued.
The Seattle-based Swiftly platform is a media network for brick-and-mortar retailers and brands making the transition to a digitally connected shopping experience. The platform enables retailers to generate new revenue from advertising dollars, brands to yield better analytics and higher return on ad spend and customers get a more personalized connected shopping experience from online to in-store, says the company.
Central Valley, Calif.-based The Save Mart Companies operates under the banners of Save Mart, Lucky California and FoodMaxx. In addition to its retail operation, the company also operates Smart Refrigerated Transport and is a partner in Super Store Industries (SSI), which owns and operates a distribution center in Lathrop and the Sunnyside Farms dairy processing plant in Turlock, Calif..