SEG to Offer On-Demand Grocery Delivery Through DoorDash

Service available from more than 400 stores across the Southeast
Southeastern Grocers
Photograph: Shutterstock

Southeastern Grocers Inc. (SEG), parent company of Fresco y Mas, Harveys Supermarket and Winn-Dixie stores, has partnered with DoorDash to offer on-demand grocery delivery from more than 400 stores throughout Florida, Georgia, Alabama, Mississippi and Louisiana. Customers can now order groceries on-demand from their local SEG store, delivered in as little as 45 minutes, through DoorDash’s marketplace app and website, the San Francisco-based company said.

SEG will offer tens of thousands of grocery items for delivery via DoorDash, from core grocery items such as fresh produce, dairy, bread, fresh meat and seafood, as well as SEG’s selection of Own Brands products, including SE Grocers, SE Grocers Prestige, SE Grocers Naturally Better, and SE Grocers Essentials. 

“We are always looking for opportunities to meet the evolving needs of our customers throughout the communities we serve,” said Adam Kirk, SVP of marketing operations for Southeastern Grocers in a statement. “Our partnership with DoorDash is a progression of our e-commerce capabilities that allows us additional opportunities to provide our customers with the quality and value they expect in our stores with the convenience of online shopping.”

“As consumers continue to crave speed and convenience with their grocery delivery, we are committed to making the experience as seamless and enjoyable as possible,” said Shanna Preve, VP of business development for DoorDash. “We are thrilled to partner with Southeastern Grocers to offer consumers across the southeastern United States a convenient option to order their favorite grocery products at the tap of a button. Whether grabbing an ingredient for tonight’s dinner or stocking up on weekly groceries, consumers can now get what they want, when they want from their favorite SEG banner store on the DoorDash app.”

DoorDash has continued to increase its delivery footprint in recent months, partnering with Albertsons on DoubleDash; Dollar General on discount groceries and household essentials; Hy-Vee and Meijer on adult beverage delivery; and Sheetz on convenience items.

In celebration of the new partnership with SEG, today through Dec. 26, 2021, DoorDash customers can get 40% off their order of $40 or more, up to a total value of $40. In addition, from Dec. 27, 2021, through Jan. 2, 2022, DoorDash customers can get $10 off orders of $35 or more.

All participating Winn-Dixie, Fresco y Mas and Harveys Supermarket stores will be available on DashPass, DoorDash’s membership program that offers members free delivery from thousands of restaurants, grocery and convenience stores nationwide. DashPass members can access these benefits on all eligible orders of $25 or more from Winn-Dixie, Fresco y Mas and Harveys Supermarket. 

SEG is one of the largest conventional supermarket companies in the U.S. Its grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi.



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