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Shipt Names Target Exec Kelly Caruso CEO

Founder Bill Smith to take advisory role at delivery unit
Photographs courtesy of Shipt

Shipt, the same-day delivery service owned by Target Corp., has appointed Target veteran Kelly Caruso as its new CEO, succeeding founder Bill Smith, who will continue in an advisory role.

Caruso has more than 25 years of retail experience, holding roles from the store level to supply chain and merchandising. Most recently, Caruso was SVP of hardlines for Target, responsible for developing the merchandising and guest experience strategies for toys, electronics and entertainment.

kelly caruso
Kelly Caruso

Prior to that, she was president of Target’s independent global sourcing business, supporting the company’s owned-brand growth. Earlier in her career, she held a number of merchandising and inventory planning positions at Target, May Merchandising Co. and Abercrombie & Fitch.

“With expertise ranging from the sales floor to sourcing and merchandising, Kelly is a proven leader who knows retail inside and out. She’ll help Shipt continue bringing same-day convenience to more consumers through its growing marketplace of retail partners,” said John Mulligan, Shipt director and Target’s COO. “Bill’s entrepreneurial achievements have changed the game in same-day delivery, and we thank him for his outstanding leadership of Shipt.”

Shipt was founded by Smith in 2014 in Birmingham, Ala., with proceeds from a previous startup. It was acquired by Target in 2017 and operates as an independent subsidiary.

Target has helped to grow Shipt into a leading same-day delivery marketplace across the country—scaling to more than 250 markets, doubling its membership, tripling the size of its team and adding more retailer partners to its same-day marketplace since its acquisition. The company said its growth is enabled by a national shopper network that brings differentiated service and personalization to the customer experience.

“Coast to coast, nearly 100,000 Shipt shoppers are delivering orders within hours from more than 60 retailers with an unmatched personalized touch that has raised consumer expectations for quality and convenience,” Caruso said in a statement. “I’m honored to join the Birmingham community and lead the Shipt team as we continue to grow our shopper network, assortment and retail partners to make life simpler for millions of people.”

“In 2014, I started Shipt to help people spend more time on what’s important to them. It’s been an incredible experience to be part of such a great team that built Shipt from an idea into a national leader in same-day delivery,” Smith said. “I am proud of what the Shipt team has accomplished and have confidence that Shipt’s momentum will continue, which is why I have decided now is a good time for me to get back to my passion, creating and building early stage companies. The company will benefit from Kelly’s retail leadership as it focuses on being the best same-day, personalized service for members.”

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