Shop n' Save, the independently owned chain with 80 stores in in Western Pennsylvania, Maryland, New York, Ohio and West Virginia, said it has selected Daisy Intelligence as its AI-powered platform provider.
The deal gives operators solutions and services to measure and optimize the effectiveness of promotional planning, based on the total store impact of promotional activities.
Daisy, based in Toronto, said this “Halo Merchandising” approach analyzes immense quantities of transaction and operational data, and optimizes promotional planning from the perspective of the total store impact, vs. traditional promos typically focused on individual items. This saves considerable time when it comes to making merchandising decisions, the companies said.
“The Daisy’s Halo Merchandising approach considers the sales, margin and transactions gained from additional items added to in the basket that have an affinity to items promoted,” said Gary Saarenvirta, Daisy’s founder and CEO. “By demonstrating how Shop n’ Save promotions can be tailored to drive larger average basket size and drive basket sales of item combinations that deliver the highest profit margins, Daisy Intelligence will deliver business recommendations that generate significant financial results.”
Shop n' Save, with stores previously operated as a chain under wholesaler Supervalu and its successor United Natural Foods Inc., has turned over all of its stores to individual operators.
"We are a nimble group of retailers focused on staying relevant in the modern digital world,” said Tom Charley, VP of Charley Family Shop n' Save. “We understand how important data is and we are committed to the analysis of, and creation of action steps based on meaningful data, and prior to bringing on Daisy, like all retailers, we made decisions on what items to promote based on single-item movement, and while we have done the best we can based on our tools, we understand that there are more advanced ways of going to market today.”
Charley continued: “We have envisioned having a holistic approach to marketing for years. We want to understand how advertising an item impacts the overall customer shopping experience. At the end, we believe that Daisy is the partner to help us realize that vision, and our goal is for them to become a strategic differentiator for our group.”
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