In the ultimate expression of fan pride, hundreds of Smart & Final employees gathered Thursday into a formation of the iconic Los Angeles Dodgers “LA” logo in celebration of Major League Baseball's opening day festivities and the start of the national pastime.
“Smart & Final has been a part of the Los Angeles community for almost 150 years, and like so many baseball fans, we’re excited to celebrate opening day in a big way,” said Dave Hirz, president and CEO of Smart & Final. “One of our company values is teamwork, so we brought our team together today to highlight our partnership and Dodger love with a live LA Dodgers logo formation that can be seen from the sky above. Go Dodgers!”
The live Los Angeles Dodgers logo formation and pep rally took place at the Smart & Final Store Support Center in Commerce, Calif. Hundreds of employees based at the company’s headquarters, local stores and distribution center were in attendance to wave to the drone camera and cheer on their hometown baseball team.
The grocery retailer has also doubled down on their support of the "Boys in Blue" with an ongoing partnership with the two-time National League pennant winners. Dodgers fans attending games will see Smart & Final signage throughout Dodger Stadium, including prominently behind home plate. Fans watching at home and elsewhere can get all their game day essentials, including Farmer John Official Dodger Dogs in an 18-pack party size, available exclusively at Smart & Final stores throughout Los Angeles.
“Dodger baseball has brought Angelenos together for over 60 years, and we’re excited that our partners at Smart & Final are coming together to form our iconic LA logo to celebrate the start of a new season,” said Michael Wandell, Dodger senior vice president of global partnerships. “Good friends, good luck charms and good food are indispensable parts of the baseball viewing experience, and we thank Smart & Final for doing their part to satisfy these opening day essentials for Dodger fans throughout Southern California.”
Beginning April 3 and throughout the season, Smart & Final’s Grand Slam Sweepstakes offers in-store promotions and opportunities for their customers to win exclusive Los Angeles Dodgers prizes.
Smart & Final is known for operating in a unique format, with nonmembership warehouse stores under the Smart & Final and Smart & Final Extra banners, and a foodservice chain called Cash & Carry Smart Foodservice. Last year, the company also added grocery delivery to its list of services.