SpartanNash is enhancing its Fast Lane personalized online grocery shopping experience with the addition of at-home delivery.
The retailer will debut its home delivery service through the Knapp’s Crossing D&W Fresh Market, located at 2022 Apple Orchard Ave. in Grand Rapids, Mich.
Fast Lane customers can select at-home delivery at shopthefastlane.com. Orders are shopped by a team of Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store—including beer, wine and spirits.
“Offering at-home delivery enhances the level of convenience and personalized shopping we provide to our customers through Fast Lane,” Larry Pierce, EVP of merchandising and marketing, said in a statement. “Our wide selection of craft beer, wine and spirits is also available for delivery, allowing our customers to shop every aisle of our stores from the convenience of their own homes, all at the same prices you’ll find in our stores.”
Fast Lane personal shoppers and delivery drivers are SpartanNash associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers. For example, if a personal shopper has a question about how ripe a customer wants his avocados, they can quickly text and find out.
Since launching Fast Lane in July 2017, the curbside pickup program has quickly expanded and is now available in 27 D&W Fresh Market and Family Fare Supermarkets across Michigan and South Dakota.