As the need to limit the number of shoppers in-store intensifies, Sprouts Farmers Markets, Phoenix, is expanding its grocery curbside pickup service with Instacart to all of its more than 340 stores by early May. The service will launch first in Los Angeles and central California. Prior to the rollout, Sprouts offered pickup at 55 stores and grocery delivery in all major markets via Instacart.
Sprouts shoppers from Los Angeles to Fresno, Calif., can now schedule curbside pickup at 25 stores. Customers can shop among more than 12,000 fresh, natural and organic products from the Sprouts website to be picked up at its participating stores.
The partnership further extends Instacart’s rapidly growing reach. In recent weeks, San Francisco-based Instacart’s order volume was up more than 300% year over year, and its shopper community grew by more than 150,00 shoppers, up from 200,000 to more than 350,000 active shoppers.
This new service allows customers to plan grocery pickup for the same day or to schedule several days in advance, subject to availability, Sprouts said. Customers are alerted when their order is prepared by a Sprouts team member and ready for pickup. Their personal shopper will bring the groceries to a designated pickup parking spot when the customer arrives and checks in.
This grocery pickup service is in addition to local grocery delivery by Instacart to select ZIP codes.