Target on April 3 opened the doors to it newest store, a 30,000-square-foot location in New York City's Times Square. The store's debut continues Target's push into urban centers (as well as college towns) with small-format stores, which company Chairman and CEO Brian Cornell said last year have been more productive per square foot than Target's larger stores.
While an average Target store is about 130,000 square feet, according to the company’s website, Target's roster of more than 140 small-format stores includes locations smaller than 20,000 square feet. Last July, the Minneapolis-based retailer opened a small-footprint store in Manhattan's East Village.
For every store opening, no matter the size, Minneapolis-based Target said it uses the same strategy: Tailor the store to best serve the community. “Think the seamless shopping experience guests know and love, local touches that help stores fit nicely into their new neighborhoods and our incredible team bringing that only-at-Target joy,” the company stated in a blog post. Click through to see how this store, located on 42nd Street between 7th and 8th avenues, was tailor-made for New York.
Located between two of New York’s largest subway stations, the Times Square Target is readily accessible to visitors and locals. The store has a can’t-miss-it 84-foot-high curved digital display (as high as a tennis court is long, Target noted) that displays images such as a transforming Bullseye logo or Bullseye the dog with an animated tail.
Design elements throughout the store, including polished concrete floors, backlit wall art and bold graphics behind checkout, pay homage to the Big Apple. In the lobby, colorful mosaic tiles spell out “Times Square,” while exposed ceilings and suspended steel panels channel the industrial vibe of a subway platform, Target said.